Content SpecialistExpired

BANXA
 Richmond, Melbourne or Sydney
  •  Full Time
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Our vision and mission is to build the bridge that provides people in every part of the world access to a fairer and more equitable financial system. Since 2014 Banxa has developed the best-in-class payments services platform for the digital assets industry.

Your New Gig

As our newest BANXA-NIAN you’ll be joining our growing marketing team, with the responsibility of  leading and accelerating our Content Strategy. You’ll create a variety of high-impact cryptocurrency and blockchain content for Banxa’s target audiences, delivering content that creates awareness and drives engagement across the customer journey, whilst working cross-functionally, and partnering with the wider marketing team.

 

What You’ll Do

  • Partner across the marketing, product and management teams to develop a content strategy and own the content execution plan for key marketing campaigns and internal and partner B2B communications.
  • Produce high quality, compelling content on all BANXA’s marketing channels, manage BANXA’s branded video, interactive content experiences, and all other content.
  • Track and report content performance metrics and use that data in content planning cycles.
  • Produce copy across digital channels including blogs, virtual events/webinars, emails/ texts, landing pages, thought leadership, selling materials, internal materials and more.
  • Partner to test new approaches and optimize content to drive better results.
  • Be the guardian of brand voice and style, ensuring consistency across every touchpoint.
  • Tell stories and present products in a way that inspires, engages, and drives action.

 

You should apply if

  • MUST HAVE: Solid knowledge of crypto and blockchain industry and cryptocurrency trends and ability to write about them to both an expert audience and a mainstream, novice audience. Financial services and index business knowledge is a plus.
  • 5+ years of content marketing experience in a fast-paced, high-growth environment, strong preference for crypto industry
  • Excellent written and verbal skills. Excellent editing / spelling skills and meticulous attention to detail
  • Data-driven mindset with a strong creative, imaginative flair for out of the box content ideas and user experiences: and a proven track record of using metrics to develop and iterate on content
  • Team player with a positive can-do attitude
  • BS/BA degree, preferably (but not necessarily) in Marketing, Communications, or Journalism

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