Head of MarketingExpired

BANXA
 Melbourne, Australia
  •  Full Time
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Our vision and mission is to build the bridge that provides people in every part of the world access to a fairer and more equitable financial system. Since 2014 Banxa has developed the best-in-class payments services platform for the digital assets industry.

Get to know us

BANXA is a hyper-growth global Payment Services Provider that enables the purchase of digital assets and currencies such as Bitcoin or USDT using traditional currencies, such as Australian Dollars, Euros and Pounds (just to name a few)! Every 15 seconds someone purchases cryptocurrency with us!

BANXA is powering global crypto giants, such as Binance, Kucoin, OKEX and Huobi, some of which have invested in us to back our mission.

Our on-and off ramp product manages the entire value chain to provide a seamless, secure experience whilst being internationally compliant. Our mission is to connect the ‘old world’ to the ‘new world’, by onboarding the masses to digital currency!

Last year we were named “One of the 50 fastest growing companies of the Year” by The Silicon Review. We also listed on the Toronto Stock Exchange (TSXV) and on the Boerse Frankfurt, which saw our market capitalisation quickly grow to $100M.

2021 was a huge year for us, we grew from a team of 25 to 190+ BANXA-NIAN’S! We’re a global team spanning across 10 countries, with 4 offices, in Australia, Lithuania & Philippines. The majority of the team sits in Melbourne at our Australian headquarters in Cremorne, however our connected and collaborative culture empowers our people to excel no matter where they’re based in the world. As an up and coming tech- unicorn in our space, we are early adopters, progressive in our approach and adaptable to the ever changing landscape

 

Your New Gig 

We’re looking for a strategic, hands-on marketing leader to build BANXA’S strategic marketing plan and take the team to the next level to deliver on our next phase of exciting growth. You will be reporting to our Chief of Staff, you will be responsible for the Banxa Brand and positioning globally, as well as driving the message to market through all key channels including Trade, Digital, Events, Community, IR and PR to differentiate BANXA amongst our competitors.

You’ll work closely with our teams in Australia, EU and the USA , including product, sales and operations, to execute on new product launches, product differentiation and drive the long-term success of the Australian business.

As BANXA is entering its next phase of global hyper growth the Head of Marketing is expected to drive results from the top down, this role involves a deep understanding of both digital and offline marketing, brand management, communications, and product-to-market messaging as well as a solid understanding of the crypto and digital asset space.

This is an super exciting opportunity, one that will see you shape the future of BANXA and position us ahead of our competitors. Working at BANXA is more than just another job, it is an opportunity to grow and develop your career in a hyper growth industry where the sky really is the limit.

 

What You’ll Do

  • You will define a clear brand narrative and marketing strategy, as well as prioritising the key business drivers that will make a real difference.
  • You will develop a short and long-term growth strategy for new and existing products
  • You will be responsible for developing data-driven insights into BANXA’S customer base, competitors, industry and consumer trends, and communicate to drive growth outcomes.
  • You will have proven ability to develop internal and external Brand PR strategies, providing strategic counsel and content development for brand-related communication.
  • You will lead the planning in creative/advertising and product initiatives.
  • You will oversee the implementation across campaigns, events, digital marketing, and PR.
  • You will build, grow and lead a high performing team to deliver outstanding results.
  • Working with key stakeholders across the business to define a cohesive, future-focused and step change go-to-market plan.
  • You will cultivate the right strategy and execution to drive the vision, culture and growth of the business. Bring the required rigour and discipline to this growing global business that will enable continual year on year growth.
  • You will ensure that we are present in key crypto and ecosystem communities and develop a presence within these communities.

 

You should apply if

  • You have 10 years of marketing experience with 3-5 years experience within the crypto, technology or Fintech space
  • You have strong stakeholder engagement skills with the ability to communicate a compelling vision to internal and external stakeholders, addressing business outcomes.
  • You have a proven track record in scaling a business, product or brand globally.
  • The key to success in this role is that you have proven development and execution of strategies in a growth-oriented environment.
  • You have the ability to drive growth by balancing customer feedback with qualitative, quantitative, brand and sales initiatives. Ideally experienced working within the B2B SaaS or Fintech space.
  • You have previous experience in building and leading a multi-discipline marketing function.
  • You have a natural ability and passion in coaching, leading and inspiring others to do their best work, while living and breathing the mission and values.
  • You will have previous experience in developing internal and external Brand PR strategies, providing strategic counsel and content development for brand-related communication. Lead the planning in creative/advertising and product initiatives.

 

What will put you on top of our shortlist

  • Previous experience working in Crypto, DeFi, Blockchain, NFT’s or Web 3.0.
  • Experience in a fast paced startup/scale-up environment with the ability to deal with ambiguities.

 

Logistics

To be eligible for this role you must hold full Australian working rights and reside in Melbourne, unfortunately, we are unable to offer visas of any kind at this time!

We promote a diverse and inclusive culture at Banxa. Fun fact: we currently have over 20 different nationalities in the team, this makes for great potluck lunch days!

 

Melbourne

Benefits 

  • Competitive salary
  • Expand your knowledge on Crypto
  • Brand fancy new offices in the middle of Cremorne
  • Beer on tap for those essential team bevs
  • Fully stocked kitchen & coffee machine
  • Ping Pong & Foosball Table
  • Weekly team Personal Training sessions
  • Monthly morning tea
  • Lunch & Learn sessions
  • Crypto is a generational event and with Banxa you will be at the heart of this evolution
  • Working in a disruptive and hyper growth organisation & industry where the possibilities are endless
  • Flexible working, location & hours, two days in the office!
  • Autonomy, ability to make a change & progress your career

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