Senior Marketing Manager – APAC & EMEA

Merkle Science
 London
  •  Full Time
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We are the catalysts enabling crypto companies — trailblazers and disruptors which are pushing the boundaries of innovation — to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.

The company is seeking an experienced Senior Marketing Manager, able to leverage the full marketing mix to build our brand and drive demand in APAC. The successful candidate will be target driven, have a strong bias to action and the ability to keep pace with the evolving demands of a scaling company. This role provides the right candidate with the exciting opportunity to play a fundamental role in the growth of Merkle Science and work closely with the marketing team and the broader business to exceed our goals in the region.

 

What will you do?

  • Working in close partnership with the Marketing Director to craft the marketing strategy for the region.
  • Prioritizing initiatives based on historic quantitative results and predicted business impact.
  • Conducting market research, ensuring the voice of our customers’ is heard, keeping up to speed with market trends and foreseeing future trends, to inform marketing decisions and strategies.
  • Creating and executing innovative multi-channel demand generation campaigns, in close collaboration with the wider marketing team, to ensure sales targets are met.
  • Measuring and reporting on all regional marketing campaigns to ensure targets are met and value is communicated.
  • Building brand awareness and thought leader status with target audiences, partners, influencers and investors in partnership with the PR and communications team and (where necessary) local PR agencies.
  • Building and fostering relationships with local and global analysts, including vendor briefings, report contributions, co-marketing activities and more.
  • Working, together with the partnerships team, to grow, nurture and maximize revenue from our partnership network.
  • Working across multiple channels to communicate Merkle Science’s value proposition and differentiators at scale in a competitive market.
  • Working with our trade association and industry partners to identify and deliver co-marketing impactful activities.
  • Creating marketing content and sales tools such as customer testimonials and case studies, press releases, videos, website copy, blog and social posts to support the end-to-end buyer and client journeys.
  • Researching, planning and executing world class events and webinars.
  • Researching and executing award programmes.
  • Identifying, applying for and managing accelerator programmes.
  • Managing relationships with 3rd party agencies, partners, vendors and influencers.
  • Working closely with sales to ensure that marketing leads are evaluated and progressed through the client buying process.
  • Working with sales and marketing operations to enhance our understanding of the target addressable market – including data mapping, gapping and building.

 

What are we looking for?

  • 5+ years of marketing experience, ideally working for B2B SAAS company in hypergrowth.
  • Experience in the crypto industry is strongly preferred.
  • Strong bias to action – we are a rapidly scaling company and the successful candidate will have demonstrable experience of keeping pace with the demands of a company like ours and delivering measurable marketing generated growth.
  • Ability to build effective relationships with business stakeholders.
  • Outstanding written and verbal communication skills: the successful candidate will be expected to write marketing and sales collateral with minimal oversight.
  • Ability to take complex topics and create compelling narratives for target audiences.
  • Expertise at understanding highly technical customers and their needs.
  • An understanding of our product’s core concepts (cryptocurrencies, crypto crime, and cybersecurity) is a plus.
  • Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
  • Ability to take complex topics and create compelling narratives for target audiences.

 

Well Being, Compensation and Benefits

We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.

We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.