VP, Global Marketing

Merkle Science
 New York
  •  Fully Remote
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We are the catalysts enabling crypto companies — trailblazers and disruptors which are pushing the boundaries of innovation — to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.

What will you do?

  • Design, transform and lead the marketing organization and aggressively achieve best-in-class in the global System of the blockchain technology world.
  • Achieve team leadership with the aim to scale the team up through dedication and inspiration.
  • Brand-building: Enabling the brand to be top of mind with the right recall attributes.
  • Elevate Merkle Science’s value proposition to its customers and business partners.
  • Strategy: Convert strategy to implementation for both online and offline.
  • Performance management: Build scalable and repeatable marketing processes to ensure consistently excellent performance in lead generation.
  • Consumer voice: Listen to data and leverage on key insights from your effectively introduce and promote products and services in a timely manner.
  • Work with the partner organisation to collaborate with key partners in the Merkle verse ecosystem so as to grow together in the social and community in the blockchain world.
  • Lead corporate communications for the function including media and public relations, employee communications, and executive communications.
  • Define and manage metrics designed to determine effectiveness of marketing and communications initiatives.
  • Recruit, develop, motivate, and mentor high performing marketing and communications experts.

 

What are we looking for?

  • At least 10 to 15 years experience in marketing (preferred experience in blockchain, crypto and financial services).
  • Proven track record as a strategic business leader and partner, capable of integrating broad, divergent concepts into creative, impactful marketing initiatives and programs.
  • Commercially minded with a deep understanding of digital marketing and communications.
  • Able to broadly embrace and be inclusive in programs that include strategic partnerships and acquisitions, existing customer marketing, digital, customer service and sales/retention.
  • Demonstrated experience in growing marketing teams and marketing funnels.
  • Experience working in a highly matrixed global organization.
  • Ability to work at a fast pace and under pressure without compromising quality or service – successful experience managing demanding deadlines, changing requirements, and working with limited resources and information.
  • Fully capable of working collaboratively at the highest levels, orchestrating work with a good amount of attention to detail.
  • Be knowledgeable of industry regulations and is able to pick up the changes and development quickly, with a flexible and learning posture.
  • Bachelor’s degree required, MBA in Business, Marketing or Marketing Management preferred.
  • Languages – English (proficient level), Asian languages are advantageous.

 

Well Being, Compensation and Benefits

We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.

We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.