Marketing VP

Unikrn Inc.
  •  Full Time
  • Share on

Unikrn is the global leader in eSports betting. Founded by Rahul Sood and Karl Flores, we provide eSports fans and newcomers alike a safe and legal place to gather, game, and bet on eSports. With games such as League of Legends, Counter-Strike: Global Offensive, Dota 2 and more, there’s always something to watch and bet on at Unikrn. Our employees are all passionate gamers, and see Unikrn as a way to increase the engagement and passion already surrounding eSports. Unikrn is revolutionizing the eSports industry.

Your Mission

  • Product
    • In partnership with the product team, this role will:
      • Support the development of the Unikrn platforms as it relates to the user experience and marketing / brand.
      • Collaborate with the product team to identify short / long term adjustments to the desktop and mobile versions of the platform.
      • Ensure integration of brand guidelines throughout the Unikrn platform.
      • Play a strategic role in the innovation and future evolution of the product suite.
  • Publisher / Merchant Partnerships
    • Work with the publisher team to support new business discussions from a sponsorship and/or business perspective.
    • Partner with the CRM team to develop, manage and evolve the customer retention strategy as well as how the CMR team can leverage sponsorship and/or merchant partners assets.
    • Build strategic partnerships with merchant partners to integrate into the customer retention strategy.
  • Sponsorship
    • This role will be responsible for overseeing Unikrn’s strategic sponsorship vision.
    • Lead the sponsorship team and provide oversight to daily needs that include sponsorship evaluations, deal negotiations and contract reviews for new partnerships and renewals.
    • Drive organization alignment to support the team’s sponsorship marketing plans.
    • Lead management, activation and briefing processes across multiple agency teams across all relevant agency disciplines.
    • Proficient in partnership measurement and asset valuation to measure success of program and partner execution.
    • Strength in budget management and the necessary decisiveness to prioritize investments.



Your Profile

  • We are looking for someone who has a passion for creating differentiated engagements and excited by the opportunity to redefine what marketing looks like for our industry and beyond.
  • Executive presence and experience in delivering recommendations to senior level executives; effective communicator at all levels of organizations, and comfortable with press and industry communication.
  • Possesses a balance of conviction to drive change with breakthrough collaboration and influencer management capabilities
  • Significant experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.
  • Exceptional people leadership skills and experience, overseeing a cross-functional team, with a consistent history of cultivating and developing high performing teams.
  • Exceptional leadership skills – strong communication, problem solving, organizational and delegation skills are a must.
  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.
  • All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.
  • Strong organizational and project management skills to manage multiple programs concurrently.
  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit
  • Travel required (~20%) to execute onsite programs and nurture partnerships.



Unikrn Inc. – a company running the world’s top regulated eSports betting platform with offices in Seattle, Las Vegas, Sydney, Germany, and the Isle of Man. We heighten every gaming experience whether fans watch, play, or compete!

Founded by Rahul Sood and Karl Flores in 2014, we provide eSports fans and newcomers alike a safe and legal place to gather, game, and bet on eSports.

Our Pride

  • World-class sportsbook betting product with innovative products in a highly regulated market coming with IDV, KYC, AML, and other business-critical flows running on an in-house built internationally deployed Betting Platform
  • Skill-based international betting products like Umode
  • Affiliate Platform, Mautic Based CRM Platform, Custom Analytics, and Tracking
  • Editorial for relevant Target Audience
  • Innovative R&D or Prototypes using things like real-time Computer Vision or other interesting new Technology

At Unikrn qualification is key. Our values refuse a differentiation between an individual’s age, race, color, religion, national origin or ancestry, sex, sexual orientation, gender, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.