Senior Acquisition Manager

Unikrn Inc.
 Europe
  •  Full Time
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Unikrn is the global leader in eSports betting. Founded by Rahul Sood and Karl Flores, we provide eSports fans and newcomers alike a safe and legal place to gather, game, and bet on eSports. With games such as League of Legends, Counter-Strike: Global Offensive, Dota 2 and more, there’s always something to watch and bet on at Unikrn. Our employees are all passionate gamers, and see Unikrn as a way to increase the engagement and passion already surrounding eSports. Unikrn is revolutionizing the eSports industry.

Your mission

Be responsible for the leading acquisition for Unikrn B2C’s business. The ideal candidate will have proven succession in Performance Media and Partnerships and excel at driving digital growth and performance efficiency.

 

Role Responsibilities

  • Driving Unikrn’s annual acquisition/growth strategy
  • Day to day responsibility for meeting our user acquisition targets, effectively balancing new player volumes, cost per user and ultimately ROI.
  • Developing both BAU and Event led acquisition strategies and managing our agency partners to implement and deliver against our core KPI’s
  • Identify, challenge and drive product innovation with key stakeholders to improve user experience and conversion metrics through the acquisition funnel.
  • Formulate new-market growth strategies and effectively communicate the approach and objectives to both internal and external stakeholders.
  • Lead iterative testing plans across digital media, creative and promotional activity to ensure that the brand continues to reach new audiences, grows awareness and ultimately converts.
  • Work closely with Data BI & Finance teams to report, analyse and improve performance media, customer growth metrics and achieve target CPA’s and driver further cost-savings.
  • Build and manage key partnerships to drive mass growth utilising partners existing reach and customer base.
  • Create growth-hacking strategies across Unikrn’s unique IP products
  • Remote work possible

 

Your profile

  • 5+ years of relevant performance experience in media, client or publisher background
  • Recently holding a position within the gambling industry
  • A sound understanding of all user acquisition channels and the role they play in the wider marketing mix, including but not limited to; Paid Advertising, Affiliate Marketing Search Engine Optimisation.
  • Experience of forming strong working relationships with multiple acquisition partners and agencies.
  • Strategic and analytical mind to manage a fluid marketing strategy across multiple gaming products and geos
  • Solid understanding of bonusing mechanics and the associated framework and tactics for utilising them for customer acquisition
  • Ability to manage and challenge key stakeholders internally and across our acquisition partners and agencies.
  • Firm grasp of conversion rate optimisation and the associated digital marketing tools required to improve marketing ROI
  • Passion for learning and always improving yourself and the team around you
  • Excellent Communication skills – both verbal and written
  • Customer Centric, “can do” attitude – Always curious about their experience.
  • Strong analytical skills, including the ability to use customer research and metrics to inform product roadmaps.

 

About us

Unikrn Inc. – a company running the world’s top regulated eSports betting platform with offices in Seattle, Las Vegas, Sydney, Germany, and the Isle of Man. We heighten every gaming experience whether fans watch, play, or compete!

Founded by Rahul Sood and Karl Flores in 2014, we provide eSports fans and newcomers alike a safe and legal place to gather, game, and bet on eSports.

Our Pride

  • World-class sportsbook betting product with innovative products in a highly regulated market coming with IDV, KYC, AML, and other business-critical flows running on an in-house built internationally deployed Betting Platform
  • Skill-based international betting products like Umode
  • Tournament and Casual gamer platform https://www.challengeme.gg/
  • Affiliate Platform, Mautic Based CRM Platform, Custom Analytics, and Tracking
  • Editorial for relevant Target Audience
  • Innovative R&D or Prototypes using things like real-time Computer Vision or other interesting new Technology

At Unikrn qualification is key. Our values refuse a differentiation between an individual’s age, race, color, religion, national origin or ancestry, sex, sexual orientation, gender, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.